How to Create You-Attitudefrom Kitty Locker, Business and Administrative Communication
You-attitude is a style of writing that looks at things from the reader's point of view, emphasizing what the reader wants to know, respecting the reader's intelligence, and protecting the reader's ego.
To apply you-attitude, use the following six techniques:
1. Focus not on what you do for the reader, but on what the reader receives or can do. In positive or neutral situations, stress what the reader wants to know.
2. Refer to the reader's request or order specifically.
3. Don't talk about your own feelings unless you're sure the reader really wants to know how you feel.
4. Don't tell readers how they will feel or react.
5. In positive situations, use you more than I. Use we when it includes the reader.
6. In negative situations, avoid the word you. Protect the reader's ego. Use passive verbs and impersonal expressions to avoid assigning blame.
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